| Internet Advertising Glossary
Monthly Metrics Dashboard Definitions:
Unique Visitors:
Unique visitors to a website for a given time period.
Page Views:
Measures each individual page viewed by all users, counting each time the page is visited.
CUME (Avg. Wk in Month):
The number of unique people listening to our streaming radio player for an entire week. This is also known as unduplicated audience… each person is counted only once even if they listened during more than once in a week. (Source: WebSideStory)
AQH (M-F 6a-7p):
The number of people listening to an online radio station/network for a minimum of five minutes during an average fifteen minute period of time during the reported daypart.
Sessions:
Number of times the streaming radio player is accessed during the time period
Arbitron SP 06 On-Air CUME:
Cumulative listeners per week to the on-air broadcast of the station, per Arbitron, from the Spring Book. (will be updated twice a year)
CPP:
Cost Per Point - Please input this number based on your station’s terrestrial rate
Online Rating:
The AQH divided by your Market population.
Online Spot: Cost Per Point multiplied by the online rating
Top Leaderboard:
Local impressions for the top leaderboard (large banner at top of screen) by station
Below Leaderboard:
Local number of impressions for the bottom of the page ad positions
Photo Gallery Impressions:
Local number of impressions for photo gallery ads by station
Photo Gallery Impressions:
Local number of impressions for photo gallery ads by station
300x250 Ad Impressions:
Local impressions for 300x250 ad by station (large square ad)
120x600 Ad Impressions:
Local impressions for 120x600 ad by station (skyscraper)
VOD Page Views:
All page views by station for VOD, including cc-common page and viewer interaction
Podcasting Plays:
Total number of times a podcast is downloaded.
Stripped Page Views:
Total pageviews of all Stripped cc-common page by station
NEW2 Page Views:
Number of page views to a stations cc-common New page
News Aggregate Page Views:
All page views by station for News Aggregate cc-common page.
Keyword/Searches:
Total number of searches by stations utilizing Search/Keyword search system
Weekly Metrics Dashboard Definitions:
Unique Visitors:
Unique visitors to websites for the given time period.
Audience Penetration:
Online Streaming CUME as a percentage of On-Air CUME.
Page Views:
Measures each individual page viewed by all users, counting a new page view each time the page is visited.
CUME:
The number of unique people listening to our streaming radio player for an entire week. This is also known as unduplicated audience… each person is counted only once even if they listened during more than once in a week. (Source: WebSideStory)
Keyword/Searches:
Total number of searches by stations utilizing Search/Keyword search system
Unique Visitors:
Unique visitors to websites for the given time period.
Page Views:
Measures each individual page viewed by all users, counting a new page view each time the page is visited.
CUME:
The number of unique people listening to our streaming radio player for an entire week. This is also known as unduplicated audience… each person is counted only once even if they listened during more than once in a week. (Source: WebSideStory)
