Clear Channel Radio San Francisco
Web Assets
 
Director of Internet Sales
Clarissa Stahl
415.538.5130
 
 
Ad Banners  3 size to choose:
  Leaderboard: 728X90 at page top
  Center Right:  234X60
  Bottom of Page: 120X90 Pixels
Streaming:  Visual ads on the player and audio ads on the stream.
Stripped:   Clear Channel's exclusive on-line music performances, stripped down to acoustic and available only through CC online.
Custom Web Sites - depends on the complexity
Custom Online Promotions
Discount Deals


Clear Channel Bay Area Station Sites:
 
knew:   www.910KNEW.com
The Quake:   www.QuakeRadio.com
La Preciosa:  www.LaPreciosa.com
K-Fox:   www.Kufx.com
Channel 104.9: www.channel1049.com
KMEL:   www.KMEL.com
 


AD BANNERS
 
 
An ad banner can be placed on any page of a radio station website.
  -  120 x90 pixels or 234X60
  -  File size should be no longer 25k
  -  file formats can be flash, animated or static gifs, or JPEGs.
  -  station sites sold individually
  -  minimum 4 week commitment 
 
Your ad can be running in 48 hours!

 
 




KEYWORDS
 
THE EASIEST WAY TO FIND YOUR CLIENT'S INFORMATION ON A WEBSITE!
 
The Keyword box is on every page of every site.
The site visitor enters a keyword they heard on the air.
The keyword takes them anywhere the client wants!
               Can go to a custom page.
               can go to the client's website
               can go to a listing of locations
               can go to a custom contest.
               can go to a coupon page.
 
      LOCK UP A CATEGORY!!! 
 
SELL KEYWORD CAR, BEER, AIRPLANE, BURGER
                                                MATTRESS, HOTEL, REALESTATE, HOME.
 
 


 
 
Custom Web Sites -
Let Clear Channel Radio San Francisco create a CUSTOM WEB SITE to provide your marketing solution!
 
   *custom contesting
   * excellent branding.
   * support your audio ad message on radio with web visuals and interactivity!
   * web statistics enable us to track a campaign's success.
 
 
Past examples of Custom Web Sites include Rosemount Toast to Film, Berkeley Farms Moo Master, and McDonald's VIP.





STREAMING
 
All Clear Channel Radio San Francisco/San Jose Bay Area stream live.
 
A banner ad can run on the Listen Now page,
plus audio ads can run on the stream - :30s, :60s or :15s
on an ROS basis.
 
 


DISCOUNT DEALS:
 
Every Discount Deals offer to reward the listener has three parts which are the Merchant, the Offer, and the Presentation.
  1. The Merchant should be a well established business whereby a $50 or $100 gift certificate received by you as a gift would be highly valued present. If YOU don’t feel that way about the Restaurant, Golf Course, Day Spa, or other quality business in your area, then why should your listener?

  2. The Offer must be for a half-priced gift certificate. The Offer must be for a certificate that would be the exact same certificate as if the listener stopped by and paid full value. The simplicity of the offer is to convey to your loyal listener “Get a $50 gift certificate for only $25”. If the offer from the quality Merchant is anything less than “Buy this fine Merchant’s Gift Certificate at half-price, from the station” then you’ve missed the mark. Missing the mark will result in slow sale of the certificates and a disappointed Programming staff. Merchants may try to sell you on why you should display “buy this $25 certificate for $25, a $50 value”. That doesn’t work, and isn’t “Get a $50 gift certificate for only $25”.

  3. The Presentation of the Merchant Offer must be on-air “Get a $50 gift certificate for only $25”. To say half-priced or discounted isn’t incorrect, but is ineffective compared to the simplicity and power of saying “Get a $50 gift certificate for only $25”. The on-line presentation should begin with “Get a $50 gift certificate for only $25 at Merchant X”. The webpage’s role is to transact them, not to sell them on the Merchant. The Merchant will secure repeat business via taking care of what will become their customer.


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